We know for sure that folks who have been on the scene would agree that Apple not only makes iPads, they created the tablet industry. But how many of these people also realize that the budget end of the tablet range is indeed attributed to Amazon, by way of their Kindle Fire of course? With 4 million units shipped in its debut quarter (4Q 2011), snatching 14 per cent of the overall tablet market share...

Come to think of it, it’s rather befitting that the Kindle tablet should be caught smack in the blaze of the tablet PC war. After all, its name is ‘Fire’! I’m old enough to have seen the same kind of jostling for supremacy in PC, multi-media, laptop, smart phone…., and now, tablet PC. Guess it’s swankier these days to call it media consumption, but tablet PC’s are but doing just what...

The Kindle Fire sells for less than it costs to make. At face value, that’s not very smart. But no, on the contrary, it’s a masterstroke by Amazon. It’s not difficult to see on closer look. To the buyer, this subsidy is an instant benefit, clear-cut. For Amazon, it’s creating other business paths for the company as a whole in due course. They are rather outspoken about counting on their ‘portable...

Amazon announced at the year-end that they sold “well over” a million Kindles a week in December and the historical record demand was led by the Kindle Fire tablet. It was always going to surprise no one but it’s satisfying nonetheless to note it officially. For good measure, Amazon’s annual listing of best selling products of the year concluded with the Kindle Fire topping electronics in Best-selling,...